Being that I am an online shopper, the first thing I had to do was change my email habits. I watched how often emails from my favorite retail spots came in (and when they came in). I received a "sale" email every 25 minutes on average. And when I check my email every morning before work, I had at least 15 new emails after deleting the ones I received already.
I can say with no shame or pride: I am shopaholic. However, the excuse I made when clicking "CONFIRM ORDER" each time is "I can never beat a deal like this". That's the fallacy in my logic. Even though I have been studying accounting and finance since 2002, I could not overcome the tactics online shopping sites use, the ones I learned about in college and grad school. It's basically creating the need for urgency or value to the customer directly. Even though you may have 2 pairs of black boots, this 3rd pair could be slightly different or go better with your wardrobe. At one point, I was spending $250 each month because of my online shopping habit.
So I said enough is enough. On 9/15/11, I created a filter with my Yahoo email address for each one of sites I shop regularly. It took some time, and some real will power, to sort through all 226 of my contacts to group these cancerous email addresses together in one list. When I was completed, I had to set up 29 filters and send them to a special folder. For some reason, Yahoo does not allow you to use one filter for multiple email addresses. The principle I am using here: Out of sight, out of mind. If I do not see them while checking emails that are actually important to me, and then I won't have the urge to open them and see all of those pretty pictures, discount and shipping promotions. Also, I am hoping I will be disgusted with the amount of emails I receive.
I know it's a small step...But it's a step in the right direction. I am also hoping that the pair Pumas I have been eyeing DON'T go on sale!
"Putting My Money Where My Mouth Is" is a journal about real life experiences and concerns of Jéneen R. Perkins. The purpose of the blog is to exhibit the real life challenges and answer the tough questions posed by the concepts of business, entrepreneurship and money.